AI OVERVIEWS AND SEO

AI Overviews, it is the AI-powered search results page formerly known as SGE (Search Generative Experience)

The impact of AI Overviews on SEO in 2024 is still unfolding, but here's what we know so far:

Potential Disruption:

• Reduced Click-through Rates (CTR): If AI Overviews provide all the information users need directly on the search results page, they might be less likely to click through to individual websites. This could lead to lower traffic for websites that previously relied on ranking high for informational keywords.

Shifting Focus:

• From Ranking to Comprehensiveness: With AI summarizing information, ranking on the first page might not be enough. SEO experts might need to prioritize creating in-depth, informative content that provides a well-rounded understanding of a topic to be included in AI Overviews.

• Long-tail Keywords and User Intent: Since AI Overviews aim to answer specific user queries, optimizing for long-tail keywords that capture user intent will likely become even more crucial.

Evolving Strategies:

• Focus on Expertise, Authority, and Trust (E-A-T): Google prioritizes trustworthy sources for AI Overviews. Building a strong E-A-T reputation through backlinks, high-quality content, and industry recognition will be even more critical for SEO success.

• Content Diversification: AI Overviews might favor content that goes beyond just text. SEO experts might explore incorporating multimedia elements like infographics, videos, and interactive content to stand out.

Uncertainties Remain:

• The Future of AI Overviews: It's still early days for AI Overviews. How Google integrates and prioritizes them in search results could evolve significantly, keeping SEO strategies adaptable.

• Measuring Success: Metrics for success might need to be reevaluated. Clicks and traffic might not be the sole indicators, with factors like content cited in AI Overviews and user engagement becoming more important.

Overall, AI Overviews present both challenges and opportunities for SEO. By staying informed about their development and adapting strategies to prioritize user intent, comprehensiveness, and E-A-T, SEO experts can navigate this evolving landscape and ensure their clients remain visible in search results.